How to Select the Best Location for your Sydney office

December 3, 2021

Experience matters, but so does the image. The location where a company operates can have an impact on its success or failure. It’s not just about being in the right place; it’s also about looking good from the outside. If people don’t like what they see when they look at your building, then that’s going to be reflected by their opinion of your brand. So if you’re looking for the best location for your new office, make sure you consider the following tips.

1. Your current office:

The first thing to think about is whether you should move out of your current premises altogether. This may seem drastic, especially as most businesses will need some time before moving into their new offices. However, this could save you money down the line. You might find that your old space isn’t suitable for your needs anymore – perhaps because it doesn’t meet modern standards. Or maybe it simply hasn’t been updated since you moved in. Either way, it makes sense to start thinking about finding somewhere else now rather than later.

If you decide to stay put, though, you still need to take stock of your situation. Are you happy with your current office? Do you feel comfortable working here? Is it easy to access? And finally, would you prefer to work in a more central area? These questions will help you determine which areas around town offer the most tremendous potential for growth.

2. Regular visitors:

You’ll probably know who comes to visit your office already. But even if you don’t, it’s worth taking note of who comes through every day. For example, if you run a restaurant, chances are that customers come in all hours of the day and night. They won’t necessarily stop coming once they’ve found what they were after, either. In fact, many restaurants close early during the weekdays. That means that those days are prime times for foot traffic. On weekends, however, things tend to slow down considerably. As such, it pays to plan ahead and ensure that your office has enough capacity to handle peak demand.

You can use Google Maps to identify popular routes between different parts of town. Then, you can check out local bus timetables to figure out exactly when these buses arrive and depart. Finally, you can ask your regular clients how long they usually wait for public transport.

3. Nature of Business:

Think carefully about the kind of business you operate. Some industries require specific locations. Others thrive anywhere. Take retail, for instance. A shop front facing busy streets is ideal for attracting passing trade.

Meanwhile, a quiet backstreet corner provides privacy for shoppers. Similarly, cafes often benefit from having plenty of natural light streaming in through large windows. Conversely, manufacturing companies generally need lots of room to spread out.

Asian chinese beautiful woman ceo senior management looking at camera smiling at her desk in office Asian chinese beautiful woman ceo senior management looking at camera smiling at her desk in office office space stock pictures, royalty-free photos & images

4. Presentation:

Your choice of office location depends largely upon how you want others to perceive your business. Think about the impression you want to give off. Would you like to appear professional and well-run? Perhaps you’d prefer something fun and quirky instead. If that’s what you need, you can visit this site https://www.justcoglobal.com/au/locations for more information. Basically, the presentation you choose will definitely count. Make sure that everything inside your office reflects your desired image. From the furniture to the décor, you need to create a consistent atmosphere throughout.

5 Budget:

Finally, consider how much you’re willing to pay. If you know where you want to be located but aren’t yet ready to commit yourself financially, then try looking at properties on sale or leasehold. The advantage of buying a property outright is that you avoid paying rent until you actually occupy the building. Of course, you also risk losing any investment gains made while waiting for the right deal to arise. Alternatively, you could look at leasing options.


Once you’ve decided on a suitable location, make sure that you find somewhere that’s convenient for both you and your employees. It should ideally be within walking distance of their homes as well as yours. This way, everyone gets home safely each evening without relying on taxis or private hire vehicles. You may also wish to consider whether you want to keep your staff together or split them up into separate offices. Either option requires careful planning.

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